Last week's Plant Based Food Expo 2022, which took place in New York, featured both emerging and mature brands marketed under plant-based and vegan designations.
The Plant Based Food Association, defines plant-based as “Food made from plants. No animal-derived ingredients.” This means that to have PBFA's plant-based certification, the food must also be vegan.
The titles, however, appeal to different audiences. Whereas the vegan modifier often resonates with consumers who self-identify as vegan, the term plant-based attempts to target a wider audience, specialty food makers told SFA News Daily.