340 million kids on our planet suffer from obesity. This number is not only at an all-time high for 2022, but in history – and it’s only growing larger. 

Now, parenthood is hard. Finding food that your kid not only enjoys but is quick to make and easy to transport is no easy task. Sometimes, the easiest option seems to be the unhealthiest.

Marc Elkman and Howard Panes are no strangers to this battle. Fathers themselves, finding something their kids enjoyed that wasn’t completely unhealthy became quite difficult. It began to be nearly impossible to find good food on the go.